“There’s an emerging convergence of computer-aided design, digital manufacturing and materials technology that may be bringing very personal athletic shoes closer to reality.
A close look at advanced product engineering at New Balance Athletic Shoe Co. in Boston, MA, gives some insight into why.”
Just updated the previous post with some IDs…
“Some final details:-
• Launch Saturday April 28th. Online from 1pm (UK).
• 24 pairs will be available instore from 10AM
• Production of 144 pairs
• Sizes available:- US 7.5 8.5 9 9.5 10 10.5 11.5 12
• Priced at 89.95 GBP”
If you want a pair, be ready– www.hanon-shop.com
Or if you’re like me and you wear a sz 13, you just saved yourself $200! 😉
Big congrats to SNKR FRKR forum member Alex Gibson who won a NB UK design contest, scooping up a pair of custom 577's and a trip to the Flimby factory — massive!
Members of the site Sneaker Freaker won the New Balance design contest. As contest winners they got a trip to the New Balance Factory in Flimby where they were able to create the shoe they had designed. The NB they created was 577 with the theme Walk With The Colours of England.
Via EUKicks
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The 1500 KCW is a monochrome sibling to the 1500 OCW (previously). The subtle exterior is spiced up with canvas material and the same camo interior as the OCW. Check the textures on the closeup.
Get it now at Overkill for EUR 149.90.
MT580s are the new black! Mita x Real Mad Hectic are at it again, this time with Black/Black, Black/Blue, Black/Pink and Black/Purple colorways and a “Stingray” material on the heel.
Also pictured below is the “Pesto” MT580 by the same folks with pesto green and splashes of neon yellow, pink, blue and orange.
The Pesto and Black/Black are due in March, the rest in February.
Atmos Tokyo has a new M1000J runner being sold only in Asia. You can go superstar with metallic gold and silver or keep it basic (err, sorta) with bright red, lime green or royal blue. The shoe features a 3/4 length ABZORB EX cushion and looks very breathable.
Via SlamXHype
I hope everyone that was out for a pair of Super Team 33's managed to get theirs today! Shoe Biz II here in SF had a cool little launch party set up with the shoes in a cooler chest and netted cage displays, along with tins of gummy fish, haha. It was a tough choice but I walked out with a pair of the Butterflys. The packaging rounds it out with custom box, tags, insole, and even a matching t-shirt. Pics below.
