New Balance the Ethical Company

Great news for the conscious consumer in all of us…

“Boston (May 11, 2007) – New Balance Athletic Shoe, Inc. was named one of the World’s Most Ethical Companies this week by Ethisphere Magazine, a national publication dedicated to illuminating the important correlation between ethics and profit. The elite list of companies were recognized for their strong leadership in ethics and compliance, advancement of industry discourse on social and ethical issues, and positive engagement in the communities in which they operate.”

“The process included reviewing companies’ codes of ethics, litigation and regulatory infraction histories; evaluating investment in innovation and sustainable business practices; looking at companies’ activities to improve corporate citizenship; studying nominations from senior executives, industry peers, suppliers and customers; and working with consumer action groups for feedback and rating.”

Via Runner’s Web

One Response to “New Balance the Ethical Company”

  1. Mike D says:

    Most ethical? Then why don’t they control the marketing practices of their Warrior subsidiary? Warrior makes Lacrosse and Hockey gear. For years Warrior has made a living marketing based on racism, sexism, and drug references. Past and present product names have included, Snatch, Johnson, Stroker, Mac Daddy, P.I.M.P, Dolomite (Blaxsploitation reference), Kronik, AK-27, Krown Royal, Kind Green, Day Trippin’ and the connotations that go along with them. They also have had the advertising to go with them. Take a look at this article, If New Balance is so ethical, why haven’t they been more responsible with their subsidiaries?

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