New Balance is one of the case studies in a new document designed to help businesses combat counterfeiting and piracy. The Coalition Against Counterfeiting and Piracy (CACP) recently released the document (PDF), called a “No Trade in Fakes” Supply Chain Tool Kit.
There are two pages on New Balance; it's a nice short read for anyone interested in anti-counterfeiting and anti-piracy strategies for their own business, or for those curious how a sneaker company approaches this common problem.
“Footwear counterfeiters aren't just making a fake product; they're diluting the brand, damaging the company's reputation, and undermining the worldwide salability of the product.”
– Ed Haddad, Vice President, Intellectual Property and Licensed Products, New Balance
Via NAM