Check out this video from the National Association of Manufacturers on how NB are made, with some interesting manufacturing footage and employee statements. It does remind you that unlike a lot of sneaker companies, NB has a long tradition of domestic shoemaking and are running nerds at heart.
My favorite line is in the first ten seconds – “they don't make cool sneakers for hipsters and club kids.” Guess again, sucka!
Next to the video player there's also a link to a second video about NB's history, whatchoo know about the Chicken Foot Theory??
via NAM
New Balance // Everything must be perfect…
The New Balance Blog has dug deep into the website of NAM, to unveil a video about NBs philosophy of making shoes. Great find I especially like the ‘everything must be perfect’ part. (And the flaming by Jim Davis isn’t too bad either – I might ask …
Yeah really very nice video…NB shoe making part is interesting