New Balance Blog

Also in Aug 2008 look out for the Lfstl x NB 577 collaboration presented by Rotterdam’s Lijfstijl. Lfstl has chosen the 577 to remix because of its “timeless character” and sporty profile, making it a rare yet all-time favorite in Holland.

This release celebrates Lfstl’s new cockroach branding. The mighty roach is of course itself a symbol of adaptation and survival. Lfstl makes the connection here to the 577 style which has undergone many reinterpretations over time, as well as to Rotterdam itself which was painfully yet creatively reconstructed following controversial German WWII bombings in 1940.

The shoe features grey, black, white, petrol and purple colors, representing certain aspects of Rotterdam. “Grey, black and white are regularly used colours in all buildings. Petrol indicates the industry and harbour, but also the river that runs through Rotterdam and divides the city in two. Purple translates innovation in architecture and Rotterdam’s open-minded character.”

Materials include Lfstl’s favorites, drawn from their experience and passion for sneakers: gum sole, pigskin suede, black premium crocodile leather, white patent and perforated suede.